Benefits of using social media in educational institutions

Social media has become an integral part of our lives. We use them to connect with friends and family and to track current events and, perhaps most importantly, to entertain ourselves. That’s why about 3.48 billion people now use social media, according to hootsuite.

This figure reflects a 9% increase over last year. In other words: 45% of the world’s total population uses social networks, and about 366 million new people started using social media last year, meaning that more than 1 million new people join social media every day. People between the ages of 18 and 29 are the most likely to use these medias, which are gradually changing the way people live and how they do their jobs.

Social media in education

Social media provides a way to transform traditional classrooms into an interactive space that encourages students to engage in the learning process and achieves activism, through collaboration, meditation, dialogue and feedback. The past years have seen an increase in the use of social media in universities and educational institutions of all kinds, for their active role in supporting communication between different communities. Today many social media are used in online learning such as blogs, virtual classes, exchange forums, and large-scale online open courses.


We are aware that the gap between the labor market and academic output is one of the key issues that students now face. Although many students have finished their university studies, it is not easy for them to get a job. Social media helps them seize opportunities. Students who follow companies on social media can apply by submitting their resumes. LinkedIn is one of the social media that helps students get training and jobs on a large scale.

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